Built by divers, for dive shops

EmberCrest is a family business with hands in more than one industry; ScubaShop is the one closest to our hearts. We build the tool we wished every dive shop we had ever walked into already had, we answer to the shops that use it, and we plan to be doing this for a very long time.

Diving is what this family does together. It started with a father who became a PADI Master Instructor and pulled the rest of us under with him, and it has carried us to the places we love best: the walls of Bonaire, Anthony's Key Resort on Roatan, and the quiet reefs off Blackbird Caye in Belize. A lot of ScubaShop was sketched out between dives at places like these.

That is also why the software exists. We kept watching great dive shops, the kind that fill your tanks, fix your regulator and remember your name, run their whole operation on paper, whiteboards and tools that do not talk to each other. Their trade is getting people underwater safely; ours is software. ScubaShop is our way of pitching in.